CollectID Evolves Into ZATAP
In a bold, transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was first announced in September of this year as the company's brand-new app and brand for consumers. This shift in strategy to fully change to ZATAP for https://notes.io/widEd both its business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure to users through seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something more profound. We are now working to build a brand which is a source of joy for customers and is a reflection of our creative approach to developing physical products. This is achieved thanks to our committed team and our partners and we're eager to see the positive impact ZATAP can have on both the business and the end-users."
Businesses one tap away from Your Customers
While the company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations will now change to operate under the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers an innovative experience. ZATAP allows them to not only authenticate their products but also to immerse themselves in the stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP is a bridge between the physical and digital worlds by providing users with an immersive experience where customers can unlock special content, deals as well as rewards and utilize their services in the digital dimension (i.e. videos games).
Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's proprietary technology. The system, which is built on a combination of encrypted NFC tags as well as blockchain, provides the best level of security in the marketplace that allows users to check whether they're buying genuine goods with confidence.
Ticketing: Products may be used as tickets for entry into venues and special events, leveraging the power of a product for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to delight customers by connecting physical goods with the digital world providing a full-immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.